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What ROI do require?
How much profit is needed to pay dividends
What profit is needed for expansion?
What are current trends in sales?
Are fixed cost high or variable cost high
Is there a price leader?
Is the business capital intensive?
What is the sales mix of the business?
What is that we really sell?
Can we practice price discrimination?
Do we have spare capacity?
What is a reasonable price?
Is the demand elastic or inelastic?
Are customers young, old, rich, poor?
Is the product with short lived demand?
Is the product perishable, homogenous?
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